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Plus, Interscope booked skywriting for Monday, Aug. 7 and 8, and also appeared in skies above the Outside Lands music festival in San Francisco that same weekend. The skywriting took over Los Angeles on Aug. Watch Straight Outta Compton online it’s 2015 Biography, Drama, Music flick Distribute by Universal Pictures.
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“We wanted to make as much of a statement, especially in Dre’s hometown, as we possibly could.” Download Straight Outta Compton Movie 720p & 1080p High Definition Blu-ray Quality Videos to your Computer for free. “We really had six days to prepare for the launch,” says Interscope vice chairman Steve Berman. Dre, and that the album, from Dre’s Interscope label Aftermath Entertainment, would be released exclusively on iTunes and Apple Music on Aug. 1 that Dre announced he’d be releasing Compton: A Soundtrack By Dr. Interscope Records organized the skywriting as a promotional tool for Dre’s new album. Tweeted images of the word “Compton” peppered across the sky all over Los Angeles also became a viral sensation. “I think it has room to grown and we’re seeing traffic increase day after day after day.” “We see this as just the beginning,” adds Johnson, who points to celebrities like Jennifer Lopez who have created their own memes, leading to big spikes in activity. According to Twitter, there have been more than 400,000 Tweets mentioning #StraightOutta since Aug. 1 two days in a row across Facebook, Twitter and Instagram, and, during that time, there were an average of 15,000 #Straightoutta tweets and retweets per minute. 5, the site has had 7 million visitors and nearly 6 million downloads of the meme (as of Aug. 5 launch of the site featured a handful of Beats partners, including Dre, tennis star Serena Williams and NFL player Richard Sherman, presenting their own “Straight Outta Somewhere” stamps, and it’s taken off from there.
“It wasn’t about Compton as a place anymore, it became about being proud of where you’re from.”īeats hired North Kingdom agency to create the meme generator, which allows anyone to input their own hometown in N.W.A’s signature black and white logo.
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“That is where the campaign took its form,” says Johnson. Watch Straight Outta Compton (2015) Full Movie Online.
After three junior Beats employees were tasked with coming up with a campaign, they stumbled upon a video of Dre talking about how the members of N.W.A named their debut album Straight Outta Compton because they wanted to show they were proud of where they came from. The “Straight Outta Somewhere” meme was the brainchild of Beats by Dre, in partnership with Universal. “You very rarely see companies like this in a room together,” Beats by Dre CMO Omar Johnson tells The Hollywood Reporter. “But we were all super aligned with Dre’s goals, and he’s been a great maestro to conduct all of these brands working together.” 'Straight Outta Compton' Premiere: Ice Cube and Son Reveal "Hood Prowess" Behind the Biopic
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